Anovia Wheels

Anovia Wheels is all about pushing the boundaries of aftermarket wheel design. Known for their Deco Directional patterns and ArtFormed™ ultralight A356 aluminum, they cater to car enthusiasts who value both performance and style in their wheels.

The Problem:

Anovia needed a fresh brand identity that captured their innovative approach. The logo had to be clean, bold, and functional, while the color palette needed to feel vibrant and modern. Additionally, the packaging design needed to elevate the customer experience, making unboxing their products exciting and memorable.

The Solution:

Our goal was to create a brand that truly reflected Anovia’s style and innovation. We started with a minimal yet striking logo that incorporated an "A" and "W" in a directional design, emphasizing their true directional wheel concept. For the color palette, we chose a bold hot pink accent paired with a dark blue gradient, contrasted with off-white and dark grey for balance. To complete the experience, we designed packaging with a sleek dark exterior and a bright interior to create a sense of surprise during unboxing, adding hidden messages like "Enjoy" and "Have fun" to make it feel personal and engaging and carried these details through their social media posts and website.