WTPH x Travis Pastrana Nitrocross Collab

Overview:
We had the incredible opportunity to partner with Travis Pastrana as the main sponsor for his car at the NitroCross race in Salt Lake City, Utah. Normally, partnerships like this take several months to execute, but for this project, we only had two weeks to pull everything together.

Key Deliverables:

• Art Direction: Lead the overall creative vision for the project, ensuring brand consistency across all visual assets, including the livery, apparel, and booth.

• Apparel Design: Collaborated with @Heeey_studio, providing a creative brief and working through revisions to produce bold, event-specific apparel featuring both Travis Pastrana and We The People branding.

• Livery Design: Create a dynamic car livery for Travis Pastrana’s NitroCross vehicle, aligning with both his and our brand identity.

• Vendor Booth: Design a high-impact vendor booth for the event, ensuring our presence was as bold as our partnership.

• Photography: Capture event highlights, including branded assets, fan engagement, and the car’s livery in action, for future marketing and promotional use.

Timeline:
All deliverables were created and shipped to Salt Lake City within a tight two-week deadline, just in time for the event.

Outcome:
The collaboration was a high-energy success, with a strong brand presence that captured the attention of NitroCross fans and attendees alike. The event photography added to the lasting impact, helping extend our reach beyond the event itself.

Copyright Notice: All designs and assets created for this project, including the livery, apparel, vendor booth, and associated photography, remain the intellectual property of We The People Holsters. Travis Pastrana and NitroCross names, logos, and branding are the property of their respective owners and are used with permission for this collaboration. All rights reserved.